MANAGEMENT

Detailed explanation-1: -A focus group is a small group of people, typically representative of your target market, with whom you share ideas and ask questions about your product, service, or business.

Detailed explanation-2: -Facilitator – the person who leads each focus group. Recorder – the person who assists the facilitator in each focus group, capturing a detailed account of participant input. Data Analyst – the person who uses the recorder’s notes to conduct qualitative analysis of the focus group data.

Detailed explanation-3: -What is a Focus Group? A focus group consists of a group of individuals who are asked questions about their opinions and attitudes towards certain products, services, or concepts.

Detailed explanation-4: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-5: -Focus groups are used in traditional market research to gather target audience opinions and attitudes about certain products, services or concepts. A company may use a focus group to gather customer feedback on a new product or service before they decide to take the concept into development.