MANAGEMENT

Detailed explanation-1: -Billboard advertising is categorized as out-of-home (OOH) advertising, which is any advertising that reaches consumers when they’re outside their homes.

Detailed explanation-2: -Billboard advertising (a category of out-of-home advertising) is a form of advertising where businesses advertise their products or services on billboards (also called hoardings in many European countries), an advertising structure around the roads or high traffic areas.

Detailed explanation-3: -Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds.