MANAGEMENT

Detailed explanation-1: -Disadvantages of primary research – It can be expensive, time-consuming and take a long time to complete if it involves face-to-face contact with customers. It requires some prior information about the subject, and ideally market research skills to get the best results.

Detailed explanation-2: -Primary research guarantees that the information collected is up-to-date and relevant, enabling accurate trends to be revealed. Primary research also allows the person or organisation to control ownership of the data.

Detailed explanation-3: -Usually, primary research focuses on the specific needs of the research contexts. However, this type of research is expensive, time-consuming and it usually requires a lot of skilled resources that may not be readily available and this is why many businesses outsource this to 3rd party market research companies.

Detailed explanation-4: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)