BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company creates a questionnaire to get information about a customer’s feelings about a recent purchase. This is an example of what type of data source?
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public data
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secondary data
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reviews
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focus group
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Explanation:
Detailed explanation-1: -Questionnaires are one the main tools in the use of field research. A questionnaire contains a series of questions which gather primary marketing research data for the business.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-3: -Quantitative Market Research This research methodology allows organizations to gain definite insights into the peculiarities of a target market using different tools like surveys, polls, and questionnaires.
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