MANAGEMENT

Detailed explanation-1: -A competitive matrix is a visual resource that enables you and your colleagues to better understand your company’s position within the market-that is, to better understand how your company stacks up against the competition from a specific perspective.

Detailed explanation-2: -What is a competitive matrix? A competitive matrix is a way to visualize your competitor analysis. There are different kinds of competitive matrices you can use to compare yourself to your competitors. You can use a competitive matrix to identify strengths, weaknesses, opportunities, or threats to your company.

Detailed explanation-3: -A competitive matrix is tool businesses use to analyze their competitors in their target markets. They make a list of each brand with the same audiences as them, noting their strengths and weaknesses, and they compare their data to their own brands.

Detailed explanation-4: -A competitive matrix is a type of competitive analysis tool, which helps you learn about your market segment and identify opportunities. This in turn differentiates your brand from competitors, aids in creating better products, and helps in developing stronger marketing strategies.