BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Customer profile
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Market share
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Brand
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Economy of Scale
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Competitive advantage
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Detailed explanation-1: -A complete picture of a business’s prospective customers is a. customer profile.
Detailed explanation-2: -Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.
Detailed explanation-3: -What are psychographics? Psychographics is the psychological study of consumers and their attitudes, interests, personality, values, opinions, and lifestyle. Psychographics are incredibly valuable for marketing, but they also have use cases in opinion research, prediction, and broader social research.
Detailed explanation-4: -Feasibility studies help project managers determine the viability of a project or business venture by identifying the factors that can lead to its success. The study also shows the potential return on investment and any risks to the success of the venture.