MANAGEMENT

Detailed explanation-1: -115), “focus group consists of a small group of people, usually between six and nine in number, who are brought together by a trained moderator (the researcher) to explore attitudes and perceptions, feelings and ideas about a topic”.

Detailed explanation-2: -A focus group is a research method used to collect opinions and feedback from a group of people about a specific product, concept, or service. The group is typically made up of 8-10 people who are invited to discuss their opinions, thoughts, and feelings in a facilitated discussion.

Detailed explanation-3: -A focus group is typically 7-10 people who are unfamiliar with each other. These participants are selected because they have certain characteristics in common that relate to the topic of the focus group.

Detailed explanation-4: -A focus group consists of a group of individuals who are asked questions about their opinions and attitudes towards certain products, services, or concepts.

Detailed explanation-5: -In 1991, marketing and psychological expert Ernest Dichter coined the name “Focus Group.” The term described meetings held with a limited group of participants with the objective of discussion.