MANAGEMENT

Detailed explanation-1: -Marketing Research (MR) is not an exact science though it uses the techniques of science. Thus, the results and conclusions drawn upon by using MR are not very accurate. The results of MR are very vague as MR is carried out on consumers, suppliers, intermediaries, etc.

Detailed explanation-2: -Time Consuming: It requires too much of time to reach the final conclusions. There may be a considerable time gap between the inception and completion of the research. ADVERTISEMENTS: There may be impatience among marketing executives about the conclusions of the research study.

Detailed explanation-3: -Not Random Sampling of Target Audience Internet marketing research does not provide a random sampling of a target audience, which limits the utility of the results.

Detailed explanation-4: -Disadvantages of primary research – It can be expensive, time-consuming and take a long time to complete if it involves face-to-face contact with customers. It requires some prior information about the subject, and ideally market research skills to get the best results.