MANAGEMENT

Detailed explanation-1: -Quantitative Market Research is a technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels.

Detailed explanation-2: -Marketing researchers rely on quantitative marketing research for reliable statistical data. However, there are some drawbacks to this type of research. Quantitative marketing research does not explain the reasons behind the numbers.

Detailed explanation-3: -Quantitative data is data that can be counted or measured in numerical values. The two main types of quantitative data are discrete data and continuous data. Height in feet, age in years, and weight in pounds are examples of quantitative data. Qualitative data is descriptive data that is not expressed numerically.

Detailed explanation-4: -In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Conversely, qualitative market research involves determining customer motivation through close observation –– typically in a small group or face-to-face encounter.