MANAGEMENT

Detailed explanation-1: -There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.

Detailed explanation-2: -Consumer behaviour and marketing strategy are inextricably linked: Consumer behaviour assists firms in determining whether what they are selling will be lucrative, as well as in tailoring their marketing plan to the appropriate target population for their product/service.

Detailed explanation-3: -Many types of influences stimulate changes in consumer behavior. Among these are household makeup and impulse buying. Financial crisis can also influence consumer buying. Additionally, education can have an effect on consumer buying habits and behaviors.