MANAGEMENT

Detailed explanation-1: -A process of designing, creating, and managing customer lists that contain information about an individual’s characteristics and transactions with a business; also known as customer relationship management (CRM).

Detailed explanation-2: -Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

Detailed explanation-3: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

Detailed explanation-4: -All of the data you collect about your customers to use with your customer relationship management system, or CRM.

Detailed explanation-5: -Marketing Research Key Terminology. The process and methods used to gather information, analyze it, and report findings related to marketing goods and services. A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing and other business decisions.