MANAGEMENT

Detailed explanation-1: -What is sampling? In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group.

Detailed explanation-2: -Sampling is a direct marketing technique in which small product samples or demonstrations are sent to future customers, in order for them to try them and acquire it later. This is done free of charge and promotionally, usually used when a new product is launched, as a form of advertising.

Detailed explanation-3: -There are a number of random sampling techniques that market researches can employ, but four types of commonly used techniques include: Simple Random Sampling, Systematic Sampling, Cluster Sampling and Stratified Sampling.

Detailed explanation-4: -Selected group of people who fit in the required criteria for surveying.