MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A travel agency takes a look at their sales figures to find out how much profit they make via online bookings. This refers to a ____
A
____ secondary qualitative research
B
____ primary qualitative research
C
____ secondary quantitative research
D
____ primary quantitative research
Explanation: 

Detailed explanation-1: -They collate the costs of the full up travel, including exchange rates, package tours, individual prices and tax. But you’ll also discuss additional add-ons. Maybe you want to do tours and attractions.

Detailed explanation-2: -An online travel agency (OTA) arranges and sells accommodations, tours, transportation and trips on an online platform for travelers. They are third parties who sell services on behalf of other companies. Usually, these OTAs offer many benefits with added convenience with more of a self-service approach.

Detailed explanation-3: -Travel agencies, depending on the airline contracts they have access to, are able to earn commissions on both domestic air (typically 0-5%) and international air (roughly 10-22%).

Detailed explanation-4: -’ The main source of revenue for a retail travel agency is the commission received from the vendors. However, the rate of commission differs from organization to organization and from travel component to travel component.

There is 1 question to complete.