MANAGEMENT

Detailed explanation-1: -Focus groups are used in traditional market research to gather target audience opinions and attitudes about certain products, services or concepts. A company may use a focus group to gather customer feedback on a new product or service before they decide to take the concept into development.

Detailed explanation-2: -A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.

Detailed explanation-3: -Focus groups are a specific form of group interview, where interaction between participants is encouraged. The person conducting a focus group plays the role of a facilitator encouraging the discussion, rather than an interviewer asking questions.

Detailed explanation-4: -You can start with a general overview, but then write down each question you asked and include the focus group members’ responses. In addition, include the moderator’s personal views of how enthusiastic or “meh” group members were about certain topics. Add a section that makes recommendations based on your findings.