MANAGEMENT

Detailed explanation-1: -Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.

Detailed explanation-2: -Attitudes are generally understood to be formed through a process of individual subjective evaluation (involving a rational assessment of costs and benefits), but also influenced by affective and emotional responses and related beliefs.

Detailed explanation-3: -Attitudinal research methods rely on self-reported data. This means that they reflect people’s stated beliefs, perceptions, and expectations. This category includes things like interviews, surveys, focus groups, and card sorts-all of which ask study participants to tell researchers what they think.

Detailed explanation-4: -At its core, Behavioral Research is that in which you observe the actions that a person takes, whereas Attitudinal Research refers to asking people about their opinions. Ethnographic studies, usability studies, A/B tests, and eye tracking studies are all examples of Behavioral Research methods.