BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Easily accessible.
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Better if you want to collect quantitative data.
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Reliable.
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Fast and less time-consuming.
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Detailed explanation-1: -Primary research guarantees that the information collected is up-to-date and relevant, enabling accurate trends to be revealed. Primary research also allows the person or organisation to control ownership of the data.
Detailed explanation-2: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
Detailed explanation-3: -Pros: Perhaps the greatest advantage of primary research is that it allows the researcher to obtain original data that are current and highly specific to his or her needs. Cons: Because of the processes involved, primary research can be very time-consuming, sometimes requiring months or even years.