BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
interview
|
|
observation method
|
|
experimental method
|
|
survey method
|
Detailed explanation-1: -A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.
Detailed explanation-2: -Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of questions. Specifically, answers obtained through closed-ended questions (also called restricted questions) with multiple choice answer options are analyzed using quantitative methods.
Detailed explanation-3: -An interview is a face-to-face conversation between two individuals with the sole purpose of collecting relevant information to satisfy a research purpose. Interviews are of different types namely; Structured, Semi-structured, and unstructured with each having a slight variation from the other.
Detailed explanation-4: -While there isn’t an official book of survey questions or survey taxonomy, I find it helpful to break down survey questions into four classes: open-ended, closed-ended (static), closed-ended (dynamic), and task-based.