MANAGEMENT

Detailed explanation-1: -While market research is important to gain insight into consumer preferences, poor research practices can lead to inaccurate judgments about what customers want and how they are likely to behave. Biased consumer surveys and jumping to conclusions about survey results are two major sources of market research error.

Detailed explanation-2: -Market research can help by providing information on the effectiveness of your marketing efforts. We can design studies to gather feedback from customers on the look and feel of your marketing messages. We can also measure customer awareness and reaction to specific marketing campaigns and activities.