MANAGEMENT

Detailed explanation-1: -Maslow’s hierarchy of needs is a 5-tier model of human needs. They pyramid was founded by psychologist, Abraham Maslow in 1943. The five tiers consist of physiological needs, safety needs, belongingness and love needs, esteem needs, and self actualization.

Detailed explanation-2: -This dimension contains the entire customer hierarchy. It signifies the hierarchy of customers. Customers are further categorized into Business Customers (Organizations or Businesses) and Consumer Customers (Individual). Business Intelligence supports up to five levels of customer hierarchy.

Detailed explanation-3: -The hierarchy represents how the customer progresses in learning about a brand & in making decisions with regard to the brand. With the help of a series of well-directed advertisements, the brand guides the consumer through the following six stages: awareness, knowledge, liking, preference, conviction, and purchase.

Detailed explanation-4: -Maslow’s hierarchy of needs provides special insight into the crafting of a buyer persona, offering a focal point that makes sense of a customer’s motivations. It can help you to align each quality you identify of your idealized buyer with a specific need, making for a more realistic and effective buyer persona.