BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Consumer Research
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Primary Research
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Secondary Research
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Marketing Research
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Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)
Detailed explanation-2: -Primary research is information gathered through self-conducted research methods, while secondary research is information gathered from previously conducted studies. Secondary research is usually where most research begins.
Detailed explanation-3: -Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier.
Detailed explanation-4: -Secondary research, also known as desk research, differs from primary research in that it relies solely and completely on information and data available online or through other published sources. Essentially secondary research means it’s data and research collected by someone else.