MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Doing personal interviews with open questions to find out about opions and attitutdes of your sample would be a ____
A
____ quantitative research
B
____ qualitative research
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Some examples of open-ended research questions: “How do you feel about working at [xxx] during your initial years there?” “Can you describe the attitudes and approach to work of the other people working with you at the time?” “Tell me more about your relationship with your peers”.

Detailed explanation-2: -Open-ended questions. Open-ended questions are exploratory in nature, and offer the researchers rich, qualitative data. In essence, they provide the researcher with an opportunity to gain insight on all the opinions on a topic they are not familiar with.

Detailed explanation-3: -The Five-Question Method is an approach to framing Qualitative Research, focusing on the methodologies of five of the major traditions in qualitative research: biography, ethnography, phenomenology, grounded theory, and case study.

Detailed explanation-4: -Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study. For example: What are people’s thoughts on the new library? How does it feel to be a first-generation student at our school?

There is 1 question to complete.