MANAGEMENT

Detailed explanation-1: -Every marketing research project is unique in its own sense. Marketing managers require the information from marketing research for various reasons.

Detailed explanation-2: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

Detailed explanation-3: -Market research investigates the market success of a product or service, whereas marketing research collects data for marketing intelligence activities and decision-making.

Detailed explanation-4: -The steps include; Define the problem, develop a research plan, Data and information collection, analyze data and report findings, and Take action.