BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Gathering, storing, and using customer data for marketing directly to customers based on their histories.
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Marketing information system
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Database marketing
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Quali
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Quantitative data
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Explanation:
Detailed explanation-1: -Databases allow for detailed analysis of buying habits and can therefore serve to target existing loyal consumers, as well as prospective buyers in a customized way. Marketers can better promote upgrades, companion products and new products, hereby increasing the sales volume from the individual consumer.
Detailed explanation-2: -There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC.
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