MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Government or industry Publications are good places to start exploratory research
A
True
B
false
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Unstructured interviews are the most popular primary data collection method with exploratory studies. Additionally, surveys, focus groups and observation methods can be used to collect primary data for this type of studies.

Detailed explanation-2: -secondary research-such as reviewing available literature and/or data. informal qualitative approaches, such as discussions with consumers, employees, management or competitors. formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies.

Detailed explanation-3: -For example: An interview with an employee can give you more insights to find out the degree of job satisfaction, or an interview with a subject matter expert of quantum theory can give you in-depth information on that topic. Focus groups: Focus group is yet another widely used method in exploratory research.

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