MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
If your research topic is highly sensitive in nature, which of the following might be the best sampling method?
A
Quota
B
Cluster
C
Snowballing
D
Stratified
Explanation: 

Detailed explanation-1: -Snowball sampling is best used in the following cases: If there is no sampling frame available (e.g., people with a rare disease) If the population of interest is hard to access or locate (e.g., people experiencing homelessness) If the research focuses on a sensitive topic (e.g., extramarital affairs)

Detailed explanation-2: -Snowball sampling is a recruitment technique in which research participants are asked to assist researchers in identifying other potential subjects.

Detailed explanation-3: -Which of the following best describes snowball sampling? A technique in which some participants are found in the population and they then lead the researcher to other participants in the population.

Detailed explanation-4: -Snowball sampling is an effective way to find people who belong to groups that are difficult to locate. For example, psychologists may use snowball sampling to study members of marginalized groups, such as homeless people, closeted gay people, or people who belong to a support group, such as Alcoholics Anonymous.

Detailed explanation-5: -Social research: Researchers in this field use snowball sampling to gather as many participants as possible to gain information about a population. For example, researchers may use snowball sampling to study homeless populations.

There is 1 question to complete.