BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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a free gift to the consumer
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a trial of the product so that consumers can test it at home and then give their opinions
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all of the potential consumers of a product
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a group selected from all of the potential consumers of a product
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Detailed explanation-1: -In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group.
Detailed explanation-2: -A population is the entire group that you want to draw conclusions about. A sample is the specific group that you will collect data from. The size of the sample is always less than the total size of the population. In research, a population doesn’t always refer to people.
Detailed explanation-3: -Probability sampling: Probability sampling is a sampling technique where a researcher selects a few criteria and chooses members of a population randomly. All the members have an equal opportunity to participate in the sample with this selection parameter.
Detailed explanation-4: -"Snowball” sampling: in this case, the researcher selects an initial group of individuals. Then, these participants indicate other potential members with similar characteristics to take part in the study.