MANAGEMENT

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BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In market research, a sample is defined as:1) a free gift to the consumer2) a trial of the product so that consumers can test it at home and then give their opinions3) all of the potential consumers of a product4) a group selected from all of the potential consumers of a product
A
1
B
2
C
3
D
4
Explanation: 

Detailed explanation-1: -In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group.

Detailed explanation-2: -The purpose of market research is to examine the market associated with a particular good or service to determine how the audience will receive it.

Detailed explanation-3: -Market research, also known as “marketing research, ” is the process of determining the viability of a new service or product through research conducted directly with potential customers.

Detailed explanation-4: -One of the most effective ways to conduct market research is sampling. Sampling utilizes data from a small group, such as a simple random sample, and allows marketers to draw conclusions about a much larger target population.

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