MANAGEMENT

Detailed explanation-1: -Definition. Geographic location refers to the physical place a statistical unit is located and for which statistics are collected and disseminated. Location refers to the lowest level of the Business Register statistical hierarchy.

Detailed explanation-2: -A geographic information system (GIS) delivers real-time, location-based insight. GIS can capture and analyze any data with a spatial context, from the location of a company’s trucks and drivers, to the spending habits of people on a particular block, to the effects of weather patterns moving across the country.

Detailed explanation-3: -What is GIS? GIS, or geographic information systems, are computer-based tools used to store, visualize, analyze, and interpret geographic data. Geographic data (also called spatial, or geospatial data) identifies the geographic location of features.

Detailed explanation-4: -Geographic segmentation is also ideal for small businesses with limited budgets that serve a wide customer base in a local or regional territory. It allows them to focus their marketing efforts on a defined area of interest, effectively avoiding inefficient spending.