MANAGEMENT

Detailed explanation-1: -Management has three main sources of internal marketing information: guest histories and sales data, employees and management staff, and customer feedback.

Detailed explanation-2: -One of the most serious ethical considerations involved in market research is invasion of privacy. Companies have an unprecedented ability to collect, store and match information relating to customers that can infringe on a person’s right to privacy.

Detailed explanation-3: -Which function of marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis? trade journals.

Detailed explanation-4: -The experimental method studies whether there is a cause-and-effect relationship between the research variables. The researcher controls or manipulates an independent variable to measure its effect on one or more dependent variables.