MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Lifestyle changes in today’s society has meant that many people no longer have the time to cook and prepare meals from scratch. As a result, the ready meal market has grown significantly over recent years. Which customer need is the ready meal market primarily meeting?
A
Price
B
Quality
C
Choice
D
Convenience
Explanation: 

Detailed explanation-1: -Food prepared at home provides fewer calories per eating occasion, and on a per-calorie basis, provides less total and saturated fat, cholesterol and sodium, and more fiber, calcium and iron compared to food prepared away from home.

Detailed explanation-2: -The most frequently reported reasons for eating at fast-food restaurants were: fast food is quick (92%), restaurants are easy to get to (80%), and food tastes good (69%).

Detailed explanation-3: -Cooking to control diet and health Furthermore, cooking from scratch gives the consumer maximum flexibility in the choice of ingredients, and thus allows public health guidelines (related to nutrients such as salt, saturated fat and sugar) to be followed more rigorously, to help achieve a nutritionally-balanced diet.

Detailed explanation-4: -Food is one of the essential needs for human beings to survive in life. In these modern days people have invented varieties of method to prepare food. This improvement has definitely made it better to our life style. Producing of new things helps us in future.

There is 1 question to complete.