MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Market information that a company gathers directly from the customers for a specific purpose is called ____
A
Market Segmentation
B
Primary Data
C
Secondary Data
D
None of the above
Explanation: 

Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)

Detailed explanation-2: -Primary data is information collected through original or first-hand research. For example, surveys and focus group discussions. On the other hand, secondary data is information which has been collected in the past by someone else. For example, researching the internet, newspaper articles and company reports.

Detailed explanation-3: -Primary Data: Data that has been generated by the researcher himself/herself, surveys, interviews, experiments, specially designed for understanding and solving the research problem at hand.

Detailed explanation-4: -What’s the difference between primary and secondary market research? Primary market research is done by collecting data yourself, often through surveys or interviews with your target market. Secondary research uses existing data that you can find online or in research reports and books.

Detailed explanation-5: -Primary research is also referred to as field research. It involves original research, which is carried out first-hand, often for a specific purpose. It can be conducted through a range of methods including questionnaires or surveys.

There is 1 question to complete.