MANAGEMENT

Detailed explanation-1: -Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

Detailed explanation-2: -2. Correct answer is option d i.e it draws heavily on social sciences, both for methods and theories. Marketing research often involves the stusy of consumer buying behaviour, which is very much like a part of social science. There …

Detailed explanation-3: -Answer : It focuses on individual consumers . Which statement is NOT true of market research? A. Market research should only be conducted at the beginning of a venture.

Detailed explanation-4: -6) Research designed to assist the decision maker in determining, evaluating, and selecting the best course of action in a given situation is called subjective research.

Detailed explanation-5: -Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.