MANAGEMENT

Detailed explanation-1: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.

Detailed explanation-2: -Advantages of primary research This means that the research is specific to the individual market, rather than the mass market. This type of research also allows the marketer to have complete control over the methodology used, along with the representative sample size and the sample selection process.

Detailed explanation-3: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)

Detailed explanation-4: -The first major advantage of conducting market research is improving your risk management strategy. Doing research helps you understand patterns of consumer behavior so you can calculate the likelihood of your products and services succeeding with your target market.