BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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they are cheaper than all other forms of primary data
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the response to surveys sentthrough email is always good
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consumers can fill them in, in their own time & give detail
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None of the above
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Detailed explanation-1: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
Detailed explanation-2: -15. What is it called when research agencies use a single questionnaire to collect primary data on behalf of a number of their business clients at the same time? postal survey.
Detailed explanation-3: -A clear benefit of using secondary data is that much of the background work needed has already been carried out, such as literature reviews or case studies. The data may have been used in published texts and statistics elsewhere, and the data could already be promoted in the media or bring in useful personal contacts.
Detailed explanation-4: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.