MANAGEMENT

Previous
Next

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
One possible advantage of questionnaires to gather primary data is that:1) they are cheaper than all other forms of primary data collection2) the response to questionnaires sent through the post is always very good3) consumers can fill them in during their own time and give much detail4) the questions are always clear to consumers and there will be no misunderstanding.
A
1
B
2
C
3
D
4
Explanation: 

Detailed explanation-1: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.

Detailed explanation-2: -A clear benefit of using secondary data is that much of the background work needed has already been carried out, such as literature reviews or case studies. The data may have been used in published texts and statistics elsewhere, and the data could already be promoted in the media or bring in useful personal contacts.

Detailed explanation-3: -Detailed Solution. The correct answer is National Sample Survey Organization data. Secondary data: It refers to data that is collected by someone other than the primary user.

Detailed explanation-4: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.

There is 1 question to complete.
Previous
Next