BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Quantitative data
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Qualitative data
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Either A or B
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None of the above
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Detailed explanation-1: -Qualitative data collects information that seeks to describe a topic more than measure it. This type of research measures opinions, views, and attributes vs. hard numbers that would be presented in a graph or a chart.
Detailed explanation-2: -Qualitative data involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state, feelings, and opinions are examples of qualitative information.
Detailed explanation-3: -Expert opinions are another example of qualitative research in which an expert weighs in on a topic. Again, this is a way to gather insights from a single source about a specific topic. Yet another example of qualitative research is focus groups, where A small sample size is asked for opinions on a certain subject.
Detailed explanation-4: -Qualitative research seeks to describe a topic more than measure it. Impressions, opinions and views are prime examples. A qualitative survey is less structured. It delves deep into a specific topic to learn about people’s motivations, thinking and attitudes.
Detailed explanation-5: -Quantitative research is used to quantify behaviors, opinions, attitudes, and other variables and make generalizations from a larger population. quantitative research uses quantifiable data to articulate facts and reveal patterns in research.