MANAGEMENT

Detailed explanation-1: -What is primary data? Primary data is information collected through original research. A marketer typically seeks primary data specifically for their objectives. The method used to collect primary data depends on the amount and type of data the company is interested in.

Detailed explanation-2: -In the case of primary research, you are generating your own data from scratch as opposed to finding other people’s data. You might choose to gather this data by running a survey, interviewing people, observing behavior, or by using some other market research method.

Detailed explanation-3: -Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself.