BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Data that has not been processed by a firm
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Using questionnaire collect quantitative data
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Collecting new data for a specific purpose
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Using experiments and observations to find out about what customers want or need
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Detailed explanation-1: -Primary research means going directly to the source, rather than relying on pre-existing data samples. This type of research is particularly relevant where the data collected needs to be specific to the context. For example, a company may perform primary market research to discover customer perceptions of their brand.
Detailed explanation-2: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
Detailed explanation-3: -Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion.