MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Procedure in which everyone in the population has equal chance of being selected in a sample.
A
focus group
B
secondary data
C
primary data
D
random sampling
Explanation: 

Detailed explanation-1: -Simple random sampling. In simple random sampling (SRS), each sampling unit of a population has an equal chance of being included in the sample. Consequently, each possible sample also has an equal chance of being selected. To select a simple random sample, you need to list all of the units in the survey population.

Detailed explanation-2: -Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population. Each member of the population has an equal chance of being selected. Data is then collected from as large a percentage as possible of this random subset.

Detailed explanation-3: -Systematic sampling is a probability sampling method in which a random sample from a larger population is selected. Stratified random sampling is a method of sampling that involves the division of a population into smaller groups known as strata.

Detailed explanation-4: -Probability sampling is a technique in which researchers choose samples from a larger population based on the theory of probability. This sampling method considers every member of the population and forms samples based on a fixed process.

Detailed explanation-5: -Random sampling is a method of choosing a sample of observations from a population to make assumptions about the population. It is also called probability sampling. The counterpart of this sampling is Non-probability sampling or Non-random sampling.

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