MANAGEMENT

Detailed explanation-1: -Psychographics. Psychological characteristics of consumers, such as attitudes, opinions, beliefs, interests, lifestyle, political affiliation and personal preferences. Secondary Data. Existing Information that was previously gathered for a purpose other than the study at hand.

Detailed explanation-2: -Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.

Detailed explanation-3: -Psychographic factors may include personality characteristics, lifestyle, social class, habits, behaviors, and interests. Each of these unique psychological factors greatly influences a consumer’s behavior. You then use these factors to segment your audience based on their psychographic makeup.

Detailed explanation-4: -3 types of psychographics. The main types of psychographics are interests, activities, and opinions. You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).

Detailed explanation-5: -Common personality types in psychographic segmentation include creative, emotional, friendly, opinionated, introverted, and extroverted. Understanding the personalities of your target audience also helps you create the right brand personality for your business and communicate this with your product.