MANAGEMENT

Detailed explanation-1: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.

Detailed explanation-2: -Samples in qualitative research tend to be small in order to support the depth of case-oriented analysis that is fundamental to this mode of inquiry [5].

Detailed explanation-3: -Sample Size for Qualitative Studies Need to ensure there is enough, but not too much, data (>30 too large; Boddy, 2016). One review identified that samples of 20 and 30 (and multiples of 10) were most common (Mason, 2010), with 25-30 being a typical recommendation (Dworkin, 2012).

Detailed explanation-4: -Qualitative research is concerned with the subjective world and offers insight into social, emotional, and experiential phenomena. 4. The aim is to draw out understandings and perceptions, to explore the features of settings and culture and to understand the linkages between process and outcomes.