MANAGEMENT

Detailed explanation-1: -Attitude research *, also known as opinion research, is designed to obtain information on how people feel about certain products, services, companies, or ideas. Customers rate “how satisfied” they are with a product or service.

Detailed explanation-2: -Market research, also known as “marketing research, ” is the process of determining the viability of a new service or product through research conducted directly with potential customers.

Detailed explanation-3: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

Detailed explanation-4: -A researcher will identify your current customers and collect data about them through various market research methods, such as surveys, database research, website analytics, interviews, and focus groups.

Detailed explanation-5: -Competitive analysis Competitive analysis is a secondary market research method where a company collects and analyzes information about competitors in their market. It involves identifying all the primary and secondary rivals to your business and determining their offerings, profits, marketing strategies and more.