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Detailed explanation-1: -A focus group is also one of the commonly used qualitative research methods, used in data collection. A focus group usually includes a limited number of respondents (6-10) from within your target market. The main aim of the focus group is to find answers to the “why” “what” and “how” questions.

Detailed explanation-2: -Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.

Detailed explanation-3: -Qualitative research seeks more in-depth, free form answers from respondents either in person or via open-test responses. This type of research is usually carried out with small groups and takes the form of in-person focus groups, telephone interviews or detailed surveys with free text responses.

Detailed explanation-4: -Qualitative research focuses on gaining insight and understanding about an individual’s perception of events and circumstances. Six common types of qualitative research are phenomenological, ethnographic, grounded theory, historical, case study, and action research.

Detailed explanation-5: -Samples in qualitative research tend to be small in order to support the depth of case-oriented analysis that is fundamental to this mode of inquiry [5].