BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sales of Ivory soap are tracked for a 12-month period. What type of marketing research is happening?
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market research
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sales research
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product research
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advertising research
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Explanation:
Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -What Is Market Research? Market research, also known as “marketing research, ” is the process of determining the viability of a new service or product through research conducted directly with potential customers.
Detailed explanation-3: -Marketing researchers have a choice of two main research instruments in collecting primary data: questionnaires and mechanical devices.
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