BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Secondary data may be outdated and irrelevant. In fact, researchers have to surf through irrelevant data before finally having access to the data relevant to the research purpose. Primary data is more accurate and reliable while secondary data is relatively less reliable and accurate.
Detailed explanation-2: -Expert-Verified Answer It is collected from the source of origin and has its investigation process to store data.
Detailed explanation-3: -A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.
Detailed explanation-4: -As you relying on secondary data for your decision-making process, you must evaluate the reliability of the information by finding out how the information was collected and analyzed. As the secondary data is collected by someone else than you, typically the data is biased in favor of the person who gathered it.