MANAGEMENT

Detailed explanation-1: -A mall intercept interview is a research method in which mall visitors are stopped for conducting an interview. Often, respondents are given a free sample of a product or reward for their participation. Mall intercept surveys target audience from different demographics and collect feedback at the point of experience.

Detailed explanation-2: -Primary research means going directly to the source, rather than relying on pre-existing data samples. This type of research is particularly relevant where the data collected needs to be specific to the context. For example, a company may perform primary market research to discover customer perceptions of their brand.

Detailed explanation-3: -Observational Research: Researchers can gather fresh data by observing the relevant actors and settings unobtrusively as they shop or consume products. Focus Group Research: A focus group is a gathering of 6 to 10 people carefully selected by researchers.

Detailed explanation-4: -The goal of exploratory research is to shed light on the real nature of the problem and to suggest possible solutions or new ideas.

Detailed explanation-5: -Financial control consists of evaluating sales and sales-to-expense ratios in relation to overall financial framework.