BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Understand the behaviour, attitudes and perceptions of selected sample
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Formulate organizational decision-making
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Gather the views of a small group of people before the mass launch of a product
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Communicate statistical analysis of factual findings
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Detailed explanation-1: -Qualitative market researchers interview customers and potential customers. This is most commonly done with live interviews, focus groups or web meetings. The purpose of qualitative research is to collect a deep understanding of customer needs for strategic research insights.
Detailed explanation-2: -Ethnographic studies are qualitative procedures utilized to describe, analyze and interpret a culture’s characteristics.
Detailed explanation-3: -Analyzing qualitative data allows us to explore ideas and further explain quantitative results. While quantitative data collection retrieves numerical data (what, where, when), qualitative data, often presented as a narrative, collect the stories and experiences of individual patients and families (why, how):