MANAGEMENT

Detailed explanation-1: -Market research is a valuable means of staying up on relevant trends. Researching trends can often be done through secondary research. Industry reports or research from your competitors, for example, can reveal what new product features consumers are interested in.

Detailed explanation-2: -the real value of marketing research and marketing information lies in how it is used. customer insights group collect customer and market information from a wide variety of sources. a good MIS balances the info users would like to have against what they really need and what is feasible to offer.

Detailed explanation-3: -It can help you understand how to connect with them, show how you stack up against the competition, and inform how you plan your next steps. Market research can also play an important role in the process of developing your products and services, bringing them to the marketplace, and marketing them to consumers.

Detailed explanation-4: -The real value of marketing research and marketing information lies in how it is used-in the customer insights that it provides. Customer insights Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships.