MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ____ data.
A
Primary
B
Secondary
C
Irrelevant
D
Economic
Explanation: 

Detailed explanation-1: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)

Detailed explanation-2: -A phone or online survey is an example of primary data collection. The secondary data collected in the research process does not need to be carefully evaluated since it’s always collected from reliable secondary sources.

Detailed explanation-3: -Primary data can be collected in a number of ways. However, the most common techniques are self-administered surveys, interviews, field observation, and experiments.

Detailed explanation-4: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.

There is 1 question to complete.