BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is a geographic area in which a new product or service is tested in order to gather information about customer reaction to the tested product or service.
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Industrial Test
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Test Market
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -Secondary data refers to data that was previously collected for a different purpose besides the research at hand. This means the data has already been collected, generally by another individual or organization. Secondary data is used for different purposes but can be used specifically in marketing research.
Detailed explanation-3: -There are three types of market research-exploratory, descriptive, and causal.
There is 1 question to complete.